Why Use Education Fairs?

Education fairs represent one of the most efficient ways of meeting large numbers of qualified students for many education institutions. While many institutions will employ a number of methods to recruit their students, education fairs often form the core activity in their annual marketing plans.

Education fairs are successful for many institutions because of a number of reasons.

1. The companies that organise fairs attract good numbers of prospective students with appropriate entry qualifications to your institution – all you have to do is turn up with your marketing material to meet them.
2. Education fair providers enable you to reach a far wider potential audience than your own marketing efforts would through their advertising, marketing, media and professional contacts.
3. Fairs offer a very good platform on which to meet all of your existing student contacts – enquiries from your database, applicants, offer holders, the parents of current students and even alumni.
4. Fairs are an excellent way of researching a country or city market – what kinds of students are coming to meet you? Are they interested in your subject strengths? Are they able to pay your tuition fees? Have they heard of your institution already? What school or university have they attended? All questions and their answers are valuable to your market research and contribute to an improved marketing effort in the future.

Education fairs may form the central thrust of your marketing and communications campaign to recruit students, or they may be an added extra to your other efforts. Whatever the situation is in your own institutional plans, however, fairs must be regarded as an integral part of your overall strategy, which contribute to the overall success of your plans.